Tuesday, October 04, 2005

More market research needed

If you are going to market a new wine in the US, it would be good to make sure you aren't leveraging the wrong brand image. Check out the label for Mad Dogs & Englishman. Now I may have had a few drinks in my past, but I bet I am not the only one to think MD 20/20 before thinking Noel Coward. Click here for some rather vile-sounding Md 20/20 cocktails.

On the book front, I am reading Woken Furies. Short review: it's freaking awesome. More later.

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