Tuesday, April 04, 2006

Sex sells but who's buying?

One of the strangest and ad campaigns in PDX these days is the Real Estate and the City campaign. The billboards are all over the place and feature four good looking women, presumably realtors, walking somewhere downtown. Ok, so it is eyecatching which is an advertising win. And people (or at least this person) are talking about it. Sex is big in advertising, but usually in a distant way, as in if you buy this product you will get laid twice as often. Of course, two times zero is still zero. Anyway, this ad makes you think the people you will be working with are thinking about sex all the time. I try to avoid thinking about people I know making the beast with two backs.

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