Fast food and kids

The author of Fast Food Nation has retooled the book for the middle school set. The Guardian has a number of excerpts. This is all well and good, kids do get bombarded with too much TV and eat too much crappy food. I wonder though if the kids who will read this book are generally good eaters who hit a fast food place every couple of weeks and who limit their TV watching. Not to sound like this guy, but our kids don't watch any actual broadcast TV, although we have lots of kid's DVDs. We would let them watch Sesame Street and like shows, but they are never on at convenient times for us.

The kids who could use the info are probably less likely to read the book in the first place. I hope I'm wrong about that. I suppose school libraries can be a big help here.