Oh those wily pranksters at Dog Fish are at it again. They have a new pilsner coming out, meant to to reclaim the true pilsner legacy. It's 9% alcohol by volume so it will have a lot more kick than the mass market pilsners. Of course, as this article shows, there are lots of other famous, high quality pilsners out there. So how is Dog Fish going to separate themselves from the pack, with a promise of no advertising or marketing (I guess the email I got doesn't count?) Why, they will call their beer Golden Shower of course. I can predict all kinds of poor taste bar promotions.