What's a snob to do?

Dutch research shows that if are a male 65 years or older a chocolate bar a day will keep you alive longer. Given that it is the cocoa, not the sugar, that's more points for eating more dark chocolate. So maybe this will help bring dark choc more into the mainstream. Now dark choc fans, don't go all indie rock and be mad if the common man likes dark choc. That means more will be made for everybody. If you have to be snobby you can insist on single origin which will continue to set you apart.