Thursday, March 08, 2007

Two reasons to drop a book

There are certain signs that indicate you shouldn't read a book. One is the use of an ellipsis in a blurb. For example, PW had this to say about Natural Selection: "this Michael Crichton adventure wanna-be suffers from other odd plot elements, unconvincing romance and pedestrian prose, but it might make an awesome beach read." As you might guess with ellipsis the cover said "...an awesome beach read." Evil and wicked, that one.

Even that trickery is better than just plopping the publicity photo on the back. I suppose there are enough brand loyal people who turn it over and shout "Say! I didn't notice the letters spelling Dean R Koontz on the front, but who can forget that photo!" Its not surprising that at least half of the books at an airport stall will be emblazoned with the smiling mug of the author. When the marketing staff doesn't even bother with the enticing copy on the back, I have to give it a pass.

2 comments:

Edseverripit said...

Guess we can be wrong about the saying about covers and judging...

Tripp said...

Yes this is a case where judging is entirely appropriate.