Monday, February 25, 2008

Irrationality

Dan Ariely's Predictably Irrational sounds interesting. Taking advantage of the rise of pop economics (Freakonomics, Discover Your Inner Economist) Ariely argues that behavioral economics shows that people do not behave in the way that classical economics claims. You can see Ariely discuss the book with Will Wilkinson on Bloggingheads.tv.

No comments: